Archives — 5 / 2012

  • Hot off the Press: 'Semisweet' in the Globe and Mail Newspaper

    chocolocateteam — 5 years ago

    'Film tells the not-so-sweet side of chocolate'

    What do you think of when you think of chocolate? Decadence? Dieting? Chocolate advent calendars? An industry rife with exploitation and labour abuses?

    Director Michael Allcock
    Toronto director Michael Allcock offers a peek at the various sides of chocolate in the new documentary Semisweet: Life In Chocolate, airing on TVO on June 6. The film tells four stories – of Ron Obadia and Nadine Artemis, two raw food enthusiasts who make organic chocolate at their farm in Haliburton, Ont.; of employees who live and work in Hershey, Pa., known as “The Sweetest Place on Earth”; of Parisian high-end chocolatier Patrick Roger; and of individuals from Burkina Faso and Mali who’ve been lured to work in cacao plantations in neighbouring Ivory Coast.

    As Mr. Allcock tells The Globe, chocolate means very different things to different people.

    Chocola, ChocolateFacts, chocolocateteam, TechChocolate

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  • Chocolate

    TVO serves up the sweet and the dark sides of chocolate with world-broadcast premiere of Semisweet: Life in Chocolate

    chocolocateteam — 5 years ago

    Chocolate Delivery, this just in.. (Get your chocolate Roses ready!:)

    Semisweet Poster 1
    TORONTO, May 28, 2012- TVO announces the world-broadcast premiere of the TVO-commissioned chocolate-centric documentary Semisweet: Life in Chocolate on Wednesday June 6 at 9 pm and 12 am. Encore presentations will be on Thursday, June 7 at 7 pm and 9 pm, and Sunday, June 10 at 11 pm.

    Cacao beans
    Award-winning Ontario filmmaker Michael Allcock visits a free-spirited chocolate-loving couple in Haliburton, Ontario and discovers what makes chocolate-town Hershey, Pennsylvania so special, while following the personal journey of extraordinary characters whose lives have been intrinsically transformed by chocolate. For these people chocolate drives their lives, shapes their actions, haunts their thoughts, brightly colours their dreams - and darkens their nightmares. At its darkest, chocolate production is a gateway into a world where African child labourers often suffer violence - even death. Semisweet: Life in Chocolate links stories from across Africa, North America and Europe - connected solely by chocolate. Although the paths of the characters have never directly crossed - their lives are interwoven through their relationship with chocolate.

    Cacao, Choco, Chocolat, Chocolate, Chocolates, chocolocateteam, Semisweet

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  • Image 1

    Choco-locate in the Press, Ontario Business Report

    chocolocateteam — 5 years ago

    Image 2

    When veteran filmmaker Lalita Krishna was in Silver Springs, Maryland, pitching PBS on her new documentary "Semi-sweet," she found herself in a mall looking for some of the sweet stuff to take to the meeting. That's when she had a "light-bulb moment" about the perfect "transmedia" extension to her documentary about "the world of chocolate," which she was proposing to shoot at locations in Africa, Europe, the US and Canada. Why not, she thought, create a mobile ap that directs users to the best places to source chocolate in first Ontario cities and eventually cities around the world? Ergo, the genesis of "Choco-locate," the mobile ap Krishna's film company, In Sync Media, produced in conjunction with her new film. #ChocolateCandy

    ChocolateCandy, ChocolateFacts, chocolocateteam, TechChocolate

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Choco-locate in the Media

Choco-locate in Ontario Business Report

When award winning filmmaker Lalita Krishna was in Silver Springs, Maryland, pitching PBS on her new documentary "Semi-sweet," she found herself in a mall looking for some of the sweet stuff to take to the meeting. That's when she had a "light-bulb moment" about the perfect "transmedia" extension to her documentary about "the world of chocolate," which she was proposing to shoot at locations in Africa, Europe, the US and Canada. To read more click here.

Semisweet on the Radio

  • Listen to Director Michael Allcock speak about the film on 570 News Kitchener Waterloo click here.

  • Check out Ron and Nadine being interviewed live on Moose FM 93.5 Radio

  • Tune in live on June 6th to Haliburton Radio (Canoe 100.9 FM)

  • Tune in live on June 8th to the CBC's Lang/O'leary show

Semisweet in the Press

Semisweet in the Globe and Mail

Michael

'Film tells the not-so-sweet side of chocolate'

What do you think of when you think of chocolate? Decadence? Dieting? An industry rife with exploitation and labour abuses?

Toronto director Michael Allcock offers a peek at the various sides of chocolate in the new documentary Semisweet: Life In Chocolate, airing on TVO on June 6. The film tells four stories – of Ron Obadia and Nadine Artemis, two raw food enthusiasts; of employees who live and work in Hershey, Pa., known as “The Sweetest Place on Earth” and more. To read more click here.

Did you know?

Chocolate is rich in phenolics, the same heart protective antioxidants found in wine. Indulgence? I call it self preservation!

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