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Choco-locate in the Press, Ontario Business Report

chocolocateteam — 4 years ago

When veteran filmmaker Lalita Krishna was in Silver Springs, Maryland, pitching PBS on her new documentary "Semi-sweet," she found herself in a mall looking for some of the sweet stuff to take to the meeting. That's when she had a "light-bulb moment" about the perfect "transmedia" extension to her documentary about "the world of chocolate," which she was proposing to shoot at locations in Africa, Europe, the US and Canada. Why not, she thought, create a mobile ap that directs users to the best places to source chocolate in first Ontario cities and eventually cities around the world? Ergo, the genesis of "Choco-locate," the mobile ap Krishna's film company, In Sync Media, produced in conjunction with her new film. #ChocolateCandy

To read more, see the full article here:

ChocolateCandy, ChocolateFacts, chocolocateteam, TechChocolate

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