chocolocateteam — 5 years ago
'Film tells the not-so-sweet side of chocolate'
What do you think of when you think of chocolate? Decadence? Dieting? Chocolate advent calendars? An industry rife with exploitation and labour abuses?
As Mr. Allcock tells The Globe, chocolate means very different things to different people.
You’ve said you weren’t interested in doing an investigative piece on the chocolate industry. What was the story you wanted to tell?
The idea was to transcend the idea of chocolate. Chocolate is so pervasive in our society. You go anywhere, you see chocolate. So I wanted to look at it from a health standpoint, from a labour-political standpoint, from – whatever you want to call Hershey, Pa. – I guess an actual community, and then in Paris, to look at a person we consider a real artist when it comes to chocolate, who is also is using chocolate to educate people about the environment.
How did you find and choose your subjects?
What does Ron and Nadine’s chocolate taste like?
One day we didn’t have time to get something to eat and I got a chocolate bar off of Ron and Nadine, and we were good to go for the rest of the day. It’s closer to an energy bar. It’s dense, and there’s nothing that comes between you and the bean. They’re taking these raw beans and they’re grinding them down into a paste that is eventually the chocolate.
In 2010, The Hershey Company announced it was closing its historic factory and cutting 500 jobs. How did that impact the town?
The main reason they’ve closed the factory is because the ceilings weren’t high enough for them to put in modern equipment, so they’ve built this massive new complex at the edge of the town. In fairness, instead of sending everything down to Mexico or wherever else, they’ve kept business local. But it changes the way visitors come to Hershey and see what it is. The centrepiece is no longer alive.
The individuals you interviewed in West Africa spoke of the treacherous nature of the cacao industry. Did you ask Hershey where they source their cacao?
Article by WENCY LEUNG From Wednesday's Globe and Mail
View the full online listing here: http://www.theglobeandmail.com/life/food-and-wine/trends/products/film-tells-the-not-so-sweet-side-of-chocolate/article2446631/