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Mainstream Fair Trade

hillary — 4 years ago

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Would you buy Cadbury knowing they have a fair trade chocolate bar?

  • Maybe


  • Yes


  • No


So, why all the buzz about fair trade? It's about a quality product making it's way to you with the satisfaction of knowing the farmer (who harvested that chocolate from bean to bar) gets a proper wage for his or her work. Guilt-free chocolate indulgence! Choco-locate has provided you with several local options for fair trade products in your city. But the biggest complaint is that some consumers want the nostalgic childhood chocolate they grew up on. Well, finally that too can be a fair trade product.

Fair trade bars
Chocolate giants are finally dipping into the world of Ethical chocolate. Cadbury Canada is expanding the Fair Trade chocolate market in Canada by declaring all products sold in Canada (from its Dairy Milk line) will have the Official Fair Trade Certified logo. This doubles the amount of Fair Trade certified chocolate sold in Canada!
James is a fair trade certified cocoa farmer from Ghana. Choco-locate was lucky enough to sit down with James at a recent event in Dundas Square to hear first hand how this change will affect his family and community in Ghana.

James describes with ease what fair trade means in his everyday life. “Fair trade means helping the farmers in Ghana communities. Fair trade pays an extra amount on top of the government price. This amount can help farmers invest in their communities.”

A fair trade certified product is the easiest way for consumers and ethical chocoholics to guarantee that the chocolate they are eating is fair trade. “Fair trade pays fairly for our farmers and their produce. That’s why we want people here in Canada to buy the Fair Trade products,” says James.

Cadbury Joins the ranks
James works for a union called, Kuapa Kokoo, which is a farmers Cooperative in Ghana. Now slow down, what is this Kuapa Kokoo exactly? It’s a cooperative that farmers can join that works at improving the social, economic and political well being of its members. James describes the Kupa Kokoo and Cadbury connection. “Kupa Kokoo is the number one fair trade organization in Canada. And we farmers produce the quality cocoa for Cadbury Dairy Milk,” says James. Kupa Kokoo gains its strength from the participation of small-scale farmer members at the village level.

James goes on to describe that the investments from Kuapa Kokoo and Cadbury will go towards, “food, drink, clean water, education and mobile health clinics” in his community. James continues with a smile, “All of this is provided by the fair trade organizations.”

West Africa is the world’s largest supplier of cacao beans. 90 per cent of the world's cocoa comes from small producers in third-world countries such as Ghana.

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To learn more about the cacao industry and the issues faced by children who work in cocoa farms visit and view the documentary, Semisweet: Life in Chocolate.

The next time your filling your chocolate fix, check to see if that product is Fair Trade certified. Not sure? Ask your local chocolatier! And be an informed consumer.

Love chocolate stories and facts? Be sure to check out our previous blog here

Cacao, Chocolate, Cocoa, FairTradeChocolate, hillaryblog

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