hillary — 4 years ago
Would you buy Cadbury knowing they have a fair trade chocolate bar?
So, why all the buzz about fair trade? It's about a quality product making it's way to you with the satisfaction of knowing the farmer (who harvested that chocolate from bean to bar) gets a proper wage for his or her work. Guilt-free chocolate indulgence! Choco-locate has provided you with several local options for fair trade products in your city. But the biggest complaint is that some consumers want the nostalgic childhood chocolate they grew up on. Well, finally that too can be a fair trade product.
James describes with ease what fair trade means in his everyday life. “Fair trade means helping the farmers in Ghana communities. Fair trade pays an extra amount on top of the government price. This amount can help farmers invest in their communities.”
A fair trade certified product is the easiest way for consumers and ethical chocoholics to guarantee that the chocolate they are eating is fair trade. “Fair trade pays fairly for our farmers and their produce. That’s why we want people here in Canada to buy the Fair Trade products,” says James.
James goes on to describe that the investments from Kuapa Kokoo and Cadbury will go towards, “food, drink, clean water, education and mobile health clinics” in his community. James continues with a smile, “All of this is provided by the fair trade organizations.”
West Africa is the world’s largest supplier of cacao beans. 90 per cent of the world's cocoa comes from small producers in third-world countries such as Ghana.
semisweetthemovie.com and view the documentary, Semisweet: Life in Chocolate.
The next time your filling your chocolate fix, check to see if that product is Fair Trade certified. Not sure? Ask your local chocolatier! And be an informed consumer.
Love chocolate stories and facts? Be sure to check out our previous blog here