Archives — ChocolateTech

  • Choco-locate and Talk Transmedia!

    chocolocateteam — 4 years ago

    Choco-locate's Producer, Lalita Krishna and Rob Woodbridge of got together via skype to dish out the wireless world, transmedia and everything digital! Check out the full video conference here

    Here is just a sample of what they chatted about from website:

    How a transmedia producer used mobile to create an audience for her documentary – with Choco-Locate creator Lalita Krishna By Rob Woodbridge

    Mobile, combined with location, unlocks considerable value, we all know that. The thing that always surprises me is the sheer number of niche opportunities that this combination can bring to light. The obvious and most talked about area of impact has been the retail industry as a whole. The conversation usually slopes to the power of the consumer and the downward price spiral that location, mobile and complete pricing openness brings. The plight of the Big box retailers like Best Buy come to mind almost immediately.

    ChocolateMakers, ChocolateTech, ChocoLocate, chocolocateteam, ExpensiveChocolate, FineChocolate, LeChocolat

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Choco-locate in the Media

Choco-locate in Ontario Business Report

When award winning filmmaker Lalita Krishna was in Silver Springs, Maryland, pitching PBS on her new documentary "Semi-sweet," she found herself in a mall looking for some of the sweet stuff to take to the meeting. That's when she had a "light-bulb moment" about the perfect "transmedia" extension to her documentary about "the world of chocolate," which she was proposing to shoot at locations in Africa, Europe, the US and Canada. To read more click here.

Semisweet on the Radio

  • Listen to Director Michael Allcock speak about the film on 570 News Kitchener Waterloo click here.

  • Check out Ron and Nadine being interviewed live on Moose FM 93.5 Radio

  • Tune in live on June 6th to Haliburton Radio (Canoe 100.9 FM)

  • Tune in live on June 8th to the CBC's Lang/O'leary show

Semisweet in the Press

Semisweet in the Globe and Mail


'Film tells the not-so-sweet side of chocolate'

What do you think of when you think of chocolate? Decadence? Dieting? An industry rife with exploitation and labour abuses?

Toronto director Michael Allcock offers a peek at the various sides of chocolate in the new documentary Semisweet: Life In Chocolate, airing on TVO on June 6. The film tells four stories – of Ron Obadia and Nadine Artemis, two raw food enthusiasts; of employees who live and work in Hershey, Pa., known as “The Sweetest Place on Earth” and more. To read more click here.

Did you know?

Chocolate is rich in phenolics, the same heart protective antioxidants found in wine. Indulgence? I call it self preservation!

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