Archives — GiriChoco

  • Choco-locate featured in the Financial Post

    chocolocateteam — 5 years ago

    Sharon and Lalita

    App delivers sweet fix for chocolate lovers

    Take your iPhone into the Chocolate by Wickerhead store in the Toronto Beaches area and you just might get a free sample. That is, if you happen to have an app called Choco-locate on it.

    Owner Sharon Shoot says getting a listing on the new location-based app has been a big boost for business. “It’s a great way to market yourself and get people coming in,” she says. For those without the app, she’s happy to hand out a card giving them download instructions so they can enjoy a freebie on their next visit.

    Callebaut, Choco, ChocoBake, ChocoBliss, ChocolateShops, Chocolocate, chocolocateteam, GiriChoco

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Choco-locate in the Media

Choco-locate in Ontario Business Report

When award winning filmmaker Lalita Krishna was in Silver Springs, Maryland, pitching PBS on her new documentary "Semi-sweet," she found herself in a mall looking for some of the sweet stuff to take to the meeting. That's when she had a "light-bulb moment" about the perfect "transmedia" extension to her documentary about "the world of chocolate," which she was proposing to shoot at locations in Africa, Europe, the US and Canada. To read more click here.

Semisweet on the Radio

  • Listen to Director Michael Allcock speak about the film on 570 News Kitchener Waterloo click here.

  • Check out Ron and Nadine being interviewed live on Moose FM 93.5 Radio

  • Tune in live on June 6th to Haliburton Radio (Canoe 100.9 FM)

  • Tune in live on June 8th to the CBC's Lang/O'leary show

Semisweet in the Press

Semisweet in the Globe and Mail


'Film tells the not-so-sweet side of chocolate'

What do you think of when you think of chocolate? Decadence? Dieting? An industry rife with exploitation and labour abuses?

Toronto director Michael Allcock offers a peek at the various sides of chocolate in the new documentary Semisweet: Life In Chocolate, airing on TVO on June 6. The film tells four stories – of Ron Obadia and Nadine Artemis, two raw food enthusiasts; of employees who live and work in Hershey, Pa., known as “The Sweetest Place on Earth” and more. To read more click here.

Did you know?

Chocolate is rich in phenolics, the same heart protective antioxidants found in wine. Indulgence? I call it self preservation!

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