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The Royal 2

A Week of Attention!

chocolocateteam — 4 years ago

What an incredible week! The 'Semisweet: Life in Chocolate' premier on TVO on Wednesday, June 6th, was heralded with unprecedented media coverage. You seem to have liked our 360 approach of a documentary with an app and a website filled with resources.

This is just the beginning. We will continue to build consumer awareness and create chocolate communities one city at a time. And as always we welcome and look forward to your feedback.

Here is just some of what the press has been saying:

"App and documentary help chocolate fans get an ethical fix,” - Toronto Star

"A deep look at the dark side of chocolate," - Toronto Sun

“Beautiful & Bittersweet. Transports us by means of stunning cinematography, evocative music and, most important, a carefully crafted tale.” - Marion Kane, Food Sleuth

"The "Choco-locate" mobile app has already helped build an audience for the film," - Ontario Business Report

“Best bet for Wednesday. 'Semisweet: Life in Chocolate',”- Starweek

Featured articles on Semisweet also by: the Globe and Mail, TVO, Mediacaster, 24HRS, Feast on It Blog, The Shrike, Save the Children and many more.

To read more press and reviews go to

Patrick Roger
We have also been on featured on the Radio:

-Producer Lalita Krishna was interviewed by Larry Fedoruk on Newstalk 1010

-Director Michael Allcock speaks about the film on 570 News Kitchener

-Haliburton Radio (Canoe 100.9 FM)

-Lalita Krishna was live on the CBC's Lang/O'leary show.

Ron and Nadine1
Here is what our viewers of the Film have said:

“I was emotionally struck by the cinematography, it was a very powerful film,” says one viewer.

“I found myself very overcome with emotions during the images from Cote D’lvoire”.

Here's what our Choco-locate facebook fans have to say:

“Looking for gourmet chocolate in Toronto? Choco-locate is an amazing initiative to document ALL chocolate stores in Toronto!” - Tasty Tours

“Amazing! Thank you Choco-locate”- Marni

“That’s a pretty neat app!” - Mercury Chocolates

“This app is AMAZINGLY SWEET (pardon the pun!) chocolate facts, best places to buy divine chocolate of all types” - Stephanie

“Visit Choco-locate for all your chocolate needs” - Jessica

“Get chocolate on the road”- Nancy

“Love this app to death” - Brenda

“I had no idea there were so many chocolate shops. Definitely something to make a day out of!” -Mable

“Really detailed, lots of stores. Great for gift shopping” - Ben

Become a fan of Semisweet and Choco-locate now! Twitter@ChocoLocate or join our facebook fan page here:

Watch out for new Chocolate Trails, Wine and Chocolate pairings and more promotions on this site. Feel free to retweet our events and send us your comments on Facebook. We love to hear from you!

The Semisweet & Choco-locate team

Cacao, Chocolate, ChocolateInformation, ChocolateShops, chocolocateteam, HotChocolate, Semisweet, ShopChoco

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